The article explores the theoretical basis for the formation of an effective investment strategy of the insurance company. It was determined that, depending on the insurer’s conduct and risk factor and yield of funds, investment strategy can be aggressive, moderate and conservative. The main factors that characterize conservative, aggressive and moderately conservative investment strategy are defined. The characteristic of the structure of the investment portfolio of domestic insurance companies is determined. There are insurance companies which conduct an aggressive, conservative and moderately conservative investment strategy. In the article defined the main directions of investments of insurance companies in Ukraine which include bank deposits, government securities and shares. Determined that majority of insurance companies in the insurance market of Ukraine followed a conservative investment strategy which is the least risky. It is noted that in view of difficult economic situation in Ukraine, insurance companies need to develop an effective investment strategy to ensure their ability to pay.
Keywords: investment activity of insurance companies, structure of the investment portfolio, investment strategy of the insurer, directions of the assets of the insurer, investment funds of the insurance company.
DOI: http://dx.doi.org/10.17721/1728-2667.2015/168-3/1
References
1. Bazylevych V. D. Strakhuvannya: pidruch. V. D. Bazylevych, K. Bazylevych, R.V. Pikus ta in., za red.
V. D.Bazylevych, Kyiv. nats. un–t im. Tarasa Shevchenka. K: Znannya, 2008. 1019 s.
2. Vasylenko A.V. Derzhavne rehulyuvannya investytsiynoyi diyal’nosti strakhovykh kompaniy: avtoref. dys. na
zdobuttya nauk. stupenya kand. ekon. nauk: spets. 08.00.08 “hroshi, finansy i kredyt”, A.V. Vasylenko; KNU imeni Tarasa Shevchenka. K., 2008. 16 s.
3. Tkachenko N. V. Investytsiyna diyal’nist’ strakhovykh kompaniy : avtoref. dys. na zdobuttya nauk. stupenya kand.
ekon. nauk : spets. 08.04.01 “Finansy, hroshovyy obih i kredyt”, N. V. Tkachenko; NAN Ukrayiny; In-t ekonomich.
prohnozuv. K., 2004. 20 s.
4. Nebylytsya O. Otsinka investytsiynoyi stratehiyi strakhovoyi kompaniyi. Ekonomist. 2001. №3. S. 48–49.
5. Lakhmetkina N.I. Investytsiyna stratehiya pidpryyemstva : navch. posib. N.I. Lakhmetkina. M.: KNORUS, 2006.
184 s.
6. Mayorova T.V. Investytsiyna diyal’nist’: pidruch. dlya stud. vyshch. navn. zakl., T. V. Mayorova. K.: Tsentr
uchbovoyi literatury, 2009. 472 s.
7. Elektronnyy zhurnal pro strakhuvannya “Forinshurer”. Informatsiya pro reytynh strakhovykh kompaniy zhyttya v
Ukrayini za 2013 rik http://forinsurer.com/ratings/life/
8. Ofitsiynyy sayt strakhovoyi kompaniyi “Renesans Zhyttya”, struktura investytsiynoho portfelya za danymy
finansovoyi zvitnosti kompaniyi za 2011 I pivr. 2014 rr.: [Online] http://www.renlife.com/company/disclosure/portfolio.html
9. Ofitsiynyy sayt strakhovoyi kompaniyi “Planeta strakhuvannya”, struktura investytsiynoho portfelya za danymy
finansovoyi zvitnosti kompaniyi za 2011 I pivr. 2014 rr.: [Online] http://planetlife.com.ua/index.php?id=18
10. Informatsiya pro strakhovu kompaniyu PrAT “UASK ASKA – ZHYTTYA”: [Online]. Rezhym dostupu:
http://www.aska-life.com.ua/news/REZULTATY_8174.html
11. Finansova zvitnist’ strakhovoyi kompaniyi PrAT “UASK ASKA – ZhYTTYa” za 2013 rik: [Online] http://www.askalife.
com.ua/docs/zvit2013.pdf
