The article analyzes the competitiveness of tourism on the basis of integrated assessment of the tourist market. Developed a system of indicators to justify rated financial condition of tourism enterprises of Ukraine. Use rating Tour operator based integrated assessment possible to identify three groups of tourism enterprises: high, medium and low integrated assessment and to evaluate differences in responses by the rating and ranking based on integrated assessment.
Keywords: positioning, integrated assessment, competitiveness, tourism enterprises, travel market.
DOI: http://dx.doi.org/10.17721/1728-2667.2015/169-4/5
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