O. Ivanenko, PhD in Economics, Assistant Taras Shevchenko National University of Kiev, Kiev, Ukraine THE POSITIONING TOURISM ENTERPRISE ON THE TOURIST MARKET OF UKRAINE

The article analyzes the competitiveness of tourism on the basis of integrated assessment of the tourist market. Developed a system of indicators to justify rated financial condition of tourism enterprises of Ukraine. Use rating Tour operator based integrated assessment possible to identify three groups of tourism enterprises: high, medium and low integrated assessment and to evaluate differences in responses by the rating and ranking based on integrated assessment.
Keywords: positioning, integrated assessment, competitiveness, tourism enterprises, travel market.
DOI: http://dx.doi.org/10.17721/1728-2667.2015/169-4/5

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