G. Lozova, PhD in Economics, Associate Professor USING HEURISTIC METHODS AND TECHNIQUES TO STIMULATE A COLLECTIVE CREATIVITY OF EMPLOYEES OF THE ENTERPRISE

The article deals with the establishment and development of heuristic techniques of stimulating creative activity of enterprise personnel based on science achievements and experience analysis. The algorithm of forming a creative team of workers and realisation of creative project are proposed. A comparative analysis of basic heuristic methods and techniques for the phase of science research and development is conducted.
Keywords: heuristics, heuristic methods to stimulate creativity, enterprise innovative process, a creative project, stimulating of creative activity.

DOI: http://dx.doi.org/10.17721/1728-2667.2015/171-6/8

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