N. Prikazyuk, PhD in Economics, Associate Professor, T. Motashko PhD in Economics, assistant Taras Shevchenko National University of Kyiv, Kyiv ROLE OF INTERNET IN INSURANCE SERVICES REALIZATION

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The role of the Internet in the implementation of insurance products is investigated. It is founded the Internet in insurance performs presentable and realizable function. The benefits of using Internet technologies for business of insurance market are determined.

Keywords: online insurance distribution channels of insurance services, direct marketing, online insurance, sale of insurance services over the Internet.

DOI: http://dx.doi.org/10.17721/1728-2667.2014/156-3/9

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