V. Skitsko, PhD in Economics, Doctoral student Kyiv National Economic University named after Vadym Hetman, Kyiv MODELING IN THE PROCESSES OF CHOICE OF THE COMPANY DELIVERING BOTTLED WATER BY THE CONSUMERS ON THE BACKGROUND OF REFLEXIVE MANAGEMENT

In this work the problem of high quality drinking water provision is described and analyzed. It is shown that a person may obtain such water by various ways one of which is bottled water delivery by specialized companies. The existence of numerous players on drinking water market stipulates the occurrence of the number of problems – in particular, the choice of the delivering water company by the consumer and fight of such companies for the consumer. The work proposes to apply a reflexive approach in order to influence the choice of the consumer, which allows the company to make him take the “right” decision. For solving the problem the classical and fuzzy model of reflexive management are described.

Keywords: drinking water, reflexive management, decision making.

DOI: http://dx.doi.org/10.17721/1728-2667.2014/159-6/8

References
  1. Olga Rybak. A drinking poison? [Online resource] / Olga Rybak. – Access mode to the article: http://life.pravda.com.ua/health/2011/06/22/80702/
  2. Drinking water packed. The quality choice [Online resource] // Site “The Consumer Portal”. – Access mode to the article: http://www.consumerinfo.org.ua/upload/iblock/e28/Water-broshure.pdf
  3. The International Bottled Water Association – IBWA [Online resource]. – Access mode to the site: http://www.bottledwater.org/
  4. US Food and Drug Administration (FDA) [Online resource]. – Access mode to the site: http://www.fda.gov/
  5. Scientists: bottled water can be harmful [Online resource]. – Access mode to the article: http://korrespondent.net/lifestyle/health/1585055-uchenye-butilirovannaya-voda-mozhet-byt-vrednoj
  6. “Bisphenol А”: Facts and Commentaries. – Access mode to the article: http://www.bottledwater.org.ua/node/116
  7. The consumption of bottled water in Ukraine is increasing: in 2012 the average Ukrainian drank 42.3 l [Online resource]. – Access mode to the article: http://www.ids.ua/ua/press-center/news/sect1/761/
  8. The Consumer’s Guide [Online resource]. – Access mode to the article: http://test.org.ua/inprocessplans/278
  9. Site of the company “IDS Aqua Service” [Online resource]. – Access mode to the site: http://ids-service.com.ua/uk/
  10. Taran Т. А. Mathematical Modeling of Reflexive Management / Т. А. Taran, V. N. Shemaev // System Research and Informational Technologies. – Kyiv: The Institute of the Applied System Analysis of the NAS of Ukraine and Ministry of Health Defense of Ukraine, 2005. – # 3. – P. 114–131.
  11. Arkhypenko Е. V. Conceptual Basics of the Reflexive Management in Commercial Bank Activity / Е. V. Arkhypenko // The Bulletin of Khmelnitskiy National University. – 2001. – # 5, Vol.1. – P. 200-204.
  12. Pryymak V. М. Taking Management Decisions: Study Guide. / V. М. Pryymak. – К.: Ataka, 2008. – 240 p.
  13. Simon H. A. Models of Man Social and Rational. J. Wiley Sons, Inc., 1957.
  14. Vitlinskiy V. V. The Theory of Intellectual Systems of Decision Making / V. V. Vitlinskiy, О. D. Sharapov // Modeling and Information Systems in Economics: Зб. Scientific works. – Kyiv: KNEU, 2008. – Issue 78. – P. 58-69.
  15. Levitas А. More Money from Your Business: Concealed Methods of Increasing Income / А. Levitas. – Spb.: Piter, 2009. – 320 p.
  16. Lepa R. N. Models of Reflexive Management in Economics: monogr. / R. N. Lepa; NAS of Ukraine, Institute of Economics and Industry. – Donetsk, 2012. – 380 p.
  17. Lefebvre V. Algebra of Conscience / V. Lefebvre. – М.: Kogito-centre, 2003. – 136 p.
  18. Leonenkov А. V. Fuzzy Modeling in MATLAB Environmebt and fuzzyTECH / А. V. Leonenkov. – Spb.: BXVPeterburg, 2005. – 736p.:il.
  19. Matviychuk А. V. Modeling of Economic Processes with Application of Methods of Fuzzy Logic: monograph / А. V. Matviychuk – К.: KNEU, 2007. – 264 p.

Download

  • pdf 159_42-47
    File size: 329 kB Downloads: 1039