O. Zhylinska, PhD in Economics, Associate Professor Taras Shevchenko National University of Kyiv, Kyiv, M. Chuiko, Master in Management University of Nurland, Bode, Norway AUDIT OF INNOVATIVE IDEAS AS THE PREVIOUS STAGE OF THE BUSINESS-PLAN OF START-UP PROJECTS

The phenomenon of feasibility reasoning of venture capital investment for the implementation of innovative ideas is revealed. The main elements of the methodology for feasibility of start-up projects, based on the concept of combination of life cycle of the market, product innovation and startup companies, are characterized. The comparative analysis of methods feasibility study and business plan start-up project is made, the importance of innovative ideas audit in future economic information generation and investment decisions of informal venture capital investors are shown.

Keywords: business plan, life cycle of the start-up project, methodology for feasibility study, innovative idea.

DOI: http://dx.doi.org/10.17721/1728-2667.2014/161-8/3

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