V. Pryimak, PhD, Associate Professor, V. Balan, PhD, Associate Professor Taras Shevchenko National University of Kyiv, Kyiv CONCEPTUAL BASIS OF COMMUNICATION MANAGEMENT

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The paper describes conceptual components of communication management, gives several practical recommendations in relation to communication engineering of the main business processes and defines the complex of communicative competence for the specialist in communication management according to the CM-oriented paradigm of community development.

Keywords: communication, communication management, communication process, competence.

DOI: http://dx.doi.org/10.17721/1728-2667.2014/161-8/8

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