V. Svyatnenko, PhD in Economics, Associate Professor Taras Shevchenko National University of Kyiv, Kyiv MARKETING TECHNOLOGIES AS AN INSTRUMENT FOR EFFICIENT DEVELOPMENT OF DOMESTIC ENTERPRISES

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The paper investigates the essence and characteristics of marketing technologies, necessity of their use in domestic enterprises in conditions of competition. The problems of interpretation of the term “marketing techniques”, their species and main characteristics are examined. The aim of the article is to research roles marketing technologies in ensuring the effective development of domestic enterprises in modern conditions.

Keywords: technology, technologization marketing activities, marketing technology, the main characteristics of marketing technologies.

DOI: http://dx.doi.org/10.17721/1728-2667.2014/161-8/9

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