I. Gorbas’, PhD in Economics, Assistant Professor Taras Shevchenko National University of Kyiv, Kyiv DIVERSIFICATION OF ENTERPRISES AT THE DOMESTIC CERAMIC TILE MARKET: ORGANIZATIONAL AND MANAGERIAL ASPECTS

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The experience of organizational and management innovations at the domestic enterprises is represented; also areas and forms of players’ of the building materials market cooperation within diversified groups and associations are covered.

Keywords: vertical diversification, horizontal integration, logistic chain, integrated logistic system, synergy effect, strategic business unit, diversified group.

DOI: http://dx.doi.org/10.17721/1728-2667.2014/161-8/14

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