A. Masliukivska, PhD Student, Assistant Professor Taras Shevchenko National University of Kyiv, Kyiv THE CHARACTERISTICS OF THE DAIRY MARKET OF UKRAINE IN TERMS OF THE MARKETING APPROACH

The paper studies the structure and the dynamics of the dairy market of Ukraine in terms of marketing. The study exposes the key players of the market, the level of competition between them and the target segments of the consumers.

Keywords: dairy market, dairy industry, target segments of the consumers, structure and dynamics of the dairy market.

DOI: http://dx.doi.org/10.17721/1728-2667.2014/161-8/17

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