N. Butenko, PhD in Economics, Assosiate Professor Taras Shevchenko National University of Kyiv, Kyiv, K. Pankova, PhD Student Lutsk Natioanal Technical University, Lutsk ENVIRONMENTAL AND ECONOMIC MANAGEMENT OF THE PARTNERSHIP NETWORKS IN THE CONCEPT OF SUSTAINABLE DEVELOPMENT OF THE NATIONAL ECONOMY

This article summarizes the theoretical background and develops practical recommendations on green activities of partner networks. Particular attention is focused on the ability of domestic enterprises to implement eco-efficient business strategy and find the appropriate balance between making a profit, environmental conservation and social justice.

Keywords: partnerships, environmental marketing; sustainable economic development; greening of marketing activities; environmentally focused business; nature harnessing.

DOI: http://dx.doi.org/10.17721/1728-2667.2014/162-9/17

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