L. Paschuk, PhD in Economics, Assistant, O. Komendant, PhD in Economics, Assistant Taras Shevchenko National University of Kyiv, Kyiv, Ukraine INTERNATIONAL SYSTEMS OF MERCHANDISING TO MANAGE THE CUSTOMER BEHAVIOR

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The major problems and perspectives of international experience utilization as element of marketing mix to manage the customer behavior, major forms of trade were defined and approaches to merchandising tools application.

Keywords: systems of merchandizing, marketing mix, customer behavior, international market, sales promotion.

DOI: http://dx.doi.org/10.17721/1728-2667.2014/163-10/11

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