O. Yevtushevska, PhD in Economics, Assistant Professor Taras Shevchenko National University of Kyiv, Kyiv, Ukraine PERSPECTIVES OF ETHICAL CONSUMPTION DEVELOPMENT IN UKRAINE

Universal principles of ethical consumption are lightened. Five main principles are definite, in particular: principle of caring treatment to environment, principle of human rights keeping, principle of human treatment to animals, principle of domestic producers support, principle of ethical treatment to other buyers. Main reasons of undeveloped consumer culture in Ukraine are analyzed, namely historical peculiarities of consumption, poor information, ineffective legislation, undeveloped ecological culture, poor experience of total boycott of goods and services. Perspectives of ethical consumption development under domestic conditions are opened.

Keywords: ethical consumption, consumer culture, marketing, consumer needs.

DOI: http://dx.doi.org/10.17721/1728-2667.2014/165-12/3

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