Prygara О. The system of marketing information in research of attractiveness on international markets

The peculiarities of forming the system of marketing information for the analysis of international market attractiveness are viewed in an article. It is stated that this system should include wide range of indicators. The author introduces a multilevel system of characteristics of attractiveness analysis on the international markets. This system consists of megalevel – world level; macrolevel – country level; mezolevel – branch level; microlevel – firm level. Sources of information which can be used for the research of international market attractiveness are viewed in the article.

Keywords: market attractiveness, marketing information, international market, market evaluation.

DOI: http://dx.doi.org/10.17721/1728-2667.2013/144-3/12

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