M. Sitnitskiy, PhD, Assistant Professor Taras Shevchenko National University of Kyiv, Kyiv FRANCHISING IN CULTURE

The urgency of franchise relations in the sphere of culture in Ukraine is grounded, the author definition of “franchise in culture” as an economic category is proposed and the main advantages and disadvantages of franchising in culture are systematized.

Keywords: franchising, culture, franchise, franchisee, commercial concession, franchising in culture.

DOI: http://dx.doi.org/10.17721/1728-2667.2013/145-4/20

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