FEATURE OF MODERN PUBLICITY INFORMATION AND ITS VALUE IS IN THE CONDITIONS OF NEW MARKET ECONOM

A. Vitrenko, PhD, Associate Professor Taras Shevchenko Natoinal University of Kyiv, Kyiv FEATURE OF MODERN PUBLICITY INFORMATION AND ITS VALUE IS IN THE CONDITIONS OF NEW MARKET ECONOM

The article deals us about the features of modern advertising and its importance in terms of the market economic system.

Keywords: advertising, information, information product, competition.