О. Klepikova, PhD in Economics, Associate Professor Odessa National Polytechnic University, Odessa SIMULATION OF THE INSURANCE COMPANY’S MARKETING STRATEGY

The article is devoted the development of marketing strategy of the insurance company with using of mathematical modeling of structures. The algorithm was developed for calculating the coefficient of “probability of insurance policy acquisition” which accumulates the influence of factors related to the feature of providing insurance services and financial activities of the insurance company.

Keywords: insurance company, marketing, strategy, graph theory, computer simulation.

DOI: http://dx.doi.org/10.17721/1728-2667.2013/147-6/12

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