A. Shegda, Doctor of Economics, Professor T. Onysenko, postgraduate student Taras Shevchenko National University of Kyiv, Kyiv INNOVATION MANAGEMENT TOOLS IN PUBLISHING COMPANIES

This article is devoted to the highly topical issue of modern publishing business as innovation management. introduction of technological innovation, measured as a promising strategy for the development of a constructive industry. The paper deals with main problems in managing of publishing companies. The reference consider of innovation management tools. In the article are exams the problems of books trend decline which require publishers introducing innovative methods of production and distribution. It was found that while the tools can be used. The process of innovation management with the following basic tools like as marketing innovation bench marketing, franchising, engineering innovation. It was found that while the tools can be used. So, the aim of the article is to analyze the modern tools of innovation management in the publishing field.

Keywords: innovation; innovation management; innovation management; innovation management tools.

DOI: http://dx.doi.org/10.17721/1728-2667.2013/151-10/2

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