N. Butenko, PhD in Economics, Associate Professor, L. Paschuk, PhD in Economics, Assistant of Professor Taras Shevchenko National University of Kyiv, Kyiv SYNERGIC EFFECTS OF THE PARTNERSHIP NETWORKS FORMATION AT THE INDUSTRIAL MARKET

In article the partnership network essence is defined, the major perspectives and specifics of synergic effect appearance within partnership networks at industrial market is analyzed.

Keywords: synergic effects; partnership networks; industrial market; partnership marketing.

DOI: http://dx.doi.org/10.17721/1728-2667.2013/152-11/4



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