N. Kochkina, PhD in Economics, Associate Professor, V. Nakonechnyi, Master of Economics Taras Shevchenko National of Kyiv, Kyiv PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET

The article revealed trends on the global advertising market in general and viral advertising market in particular. Growth in worldwide advertising expenditures is defined. The place of the Ukrainian segment of the advertising market is shown. Its saturation is calculated.

Keywords: advertising, internet advertising, viral advertising.

DOI: http://dx.doi.org/10.17721/1728-2667.2013/153-12/13

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