L. Paschuk, PhD in Economics, Assistante Taras Shevchenko National University of Kyiv, Kyiv MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESS

The major problems and perspectives of Ukrainian business associations were defined, definition of business association was developed, key stakeholders of business association were subdivided, marketing mix components of non-profit organisation were identified.

Keywords: business associations, marketing mix, main stakeholders, non profit organization.

DOI: http://dx.doi.org/10.17721/1728-2667.2013/153-12/18

References
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