Kravchenko V., Chun’bu Du Ukrainian market attractiveness analysis for the PRC small and middle enterprises: model, practice, foreign trade risks

Theoretical and practical questions of the attractiveness analysis of the Ukrainian market for the PRC small and middle enterprises are investigated. Possibilities for usage of the special model for determination SME foreign economic activity priority (MPD) are shown. Necessity to take into account foreign trade risks within the MPD framework is shown.

Keywords: SME, model for determination SME foreign economic activity priority, foreign trade risks, PRC, Ukraine.

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