Sabirova A. Theoretical aspects of marketing strategy of insurance company

The main features of the insurance marketing strategy in times of economic instability were considered in the article. Also such elements of the marketing strategy as pricing strategy and new insurance products developing policy with the help which the marketing strategy could be implemented by the company were investigated in the article.

Keywords: marketing strategy, insurance company, insurance product, pricing strategy, advertising.

Download

  • pdf 133_19
    File size: 349 kB Downloads: 36