Sabirova A. Features stages of developing a marketing strategy insurance company

The main peculiarities of stages of marketing strategy of the insurance company developing were investigated in the article. Such stages of the marketing strategy developing as market segmentation, strengths and weaknesses of the insurer assessment, market positioning, and determining of the most effective insurance products selling system were considered in the article.

Keywords: marketing strategy, insurance company, insurance product, segmentation, positioning, package sales, sales channel.


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