Yactremska O. Information Interaction of Economic Subjects Based on Mental Image

Features of informative co-operation of enterprises with partners are defined. To use the integrated marketing communications in PR-actions, advertisement and individual work as instruments of informative co-operation based on the image of enterprises is proposed is proposed. Conditions of successful usage of enterprise’s image and its functions redefined.

Keywords: informative co-operation, integrated marketing communications, image of enterprise.

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