In the article the new methodological going near research of standard of living of population was offered, based on combination of model of the socially oriented market economy with a new paradigm, mined-out the last years world association, when by a higher purpose and value economic development a man becomes. The system of the financial providing of standard of population’s living an author was develop. The place of social constituent in the general system of the financial providing of standard of population’s living of was certain.