Motoryna I. Diversification as way of the reduction of the risk of the eventual losses contribution physical entities in terms of the financial crisis

The role and place of the physical entities in structure of persons of investment activity and found importance of the diversification as mechanism to minimization their risk in terms of the financial crisis is analysed in the article. The situation on the market of the financial services of the Ukraine and factors, which influence the portfolio asset households upon process of the shaping is considered and it was forming investment portfolio of the household.


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