Kochkina N., PhD in Economics, Docent Stavytskyy A. PhD in Economics, Docent Estimation of the advertising effectiveness: the methods of defining the customer loyalty

The article is devoted to elaborating the algorithm of defining the advertising effectiveness aimed at forming the customer preference. The criteria of ad effectiveness are analyzed, the methodology of receiving and analyzing the information concerning the ad effect is considered. The specific features of mathematical statistics methods’ application for estimating the economic effectiveness of the advertising are reflected.

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