N. Sagalakova, Phd in Economic, Associate Professor Kyiv National University of Trade and Economics, Kyiv, Ukraine THE CLASSIFICATION OF UNCERTAINTY OF THE KEY FACTORS PRICING IN TOURISM SPHERE

Specific characteristics of non-productive processes in the sphere of tourism and their difference from processes of the production sphere are investigated. Features of the pricing process at the tourism enterprise are analyzed. The main problems at implementation of model of the optimum price formation of a tourism product are identified. Classification of factors of pricing at the tourism enterprise is constructed. For the comparative analysis all factors of influence on pricing process, it is possible to divide into groups on the following classification signs: controllability (controllable and uncontrollable); accessory to system (internal and external); quantification (quantitative and qualitative); stability (stable and unstable).

Interpretation to the main types of uncertain parameters, which exert impact on the price of a tourism product, is given. The accounting of uncertainty of the price when forming a tourism product will allow to construct adequate forecasts on the basis of which effective decisions concerning management of the pricing process at the tourism enterprise will be made.

Keywords: uncertainty, pricing process, tourism product, tourism enterprise.

DOI: http://dx.doi.org/10.17721/1728-2667.2015/177-12/7

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