N. Skopenko, Doctor of Sciences (Economic), Professor National university of food technologies, Kyiv, Ukraine, N. Andreiuk, PhD in Economics, Associate Professor Taras Shevchenko National University of Kyiv, Kyiv, Ukraine ANALYSIS OF RISK FACTORS AT THE STAGE OF THE PRODUCT LIFE CYCLE

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The article outlines and summarizes the risks of enterprises at different stages of product life cycle. A diagnose and assess of risks according to the main stages of the product development are offered. Groups of factors that shape the economic risks at different stages of the product life cycle, by the possible negative consequences of their impact are formulated. To reduce the probable losses of the company and a reasonable assortment portfolio formation generalized classification of risks that are typical for any company is proposed.

Keywords: stage of product life cycle; risk factors; risk; consequences of risk.

Date of submission 27.03.16

DOI: https://doi.org/10.17721/1728-2667.2016/187-10/4

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