S. Tsymbalyuk, Doctor of Sciences (Economics), Associate Professor Vadym Hetman Kyiv National Economic University, Kyiv, Ukraine ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE

Conceptual provisions that reveal the essence of the “employer brand” notion have been formulated. The connectivity between employer brand and the level of employees satisfaction of remuneration and work environment, availability of conditions for professional and career development, attitude of company management to employees has been established. Based on the research findings regression model of dependency of employer brand on factor characteristics has been developed.

Keywords: image; employer brand; target audience; internal target audience.

Date of submission 26.12.16

DOI: https://doi.org/10.17721/1728-2667.2017/190-1/6

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