N. Tkachenko, Doctor of Sciences (Economic), Professor Taras Shevchenko National University of Kyiv, Kyiv, Ukraine, O. Kryvytska, PhD in Economics, Associate Professor National University “Ostroh Academy”, Ostroh, Ukraine CURRENT PRAGMATIC SITUATION OF INSURANCE BROKING IN LIFE INSURANCE IN UKRAINE

The article investigates the practical aspects of the activity of insurance intermediaries in Ukraine. The structure and dynamics of insurance payments for life insurance in Ukraine as a whole, as well as in the context of residents and non-residents, are analyzed. The share of insurance intermediaries in the realization of life insurance services in Ukraine is revealed. The indexes of insurance intermediaries in the organization of life insurance in Ukraine for 2012-2016 are systematized. In the article mention that insurance intermediaries stay in not active phase in their activity in life insurance sphere. The definition of the insurance intermediary is defined in broad and narrow terms. The purpose of the activity of insurance intermediaries is determined. Schematically shows the common and excellent in the activities of the key representatives of insurance mediation – insurance agents and insurance brokers. It is argued that insurance intermediaries have the opportunity to become key players in life insurance, since they are the ones who can reach potential insurers in the shortest possible time. It is also noted that the further development of life insurance will largely depend on the professionalism of the insurance intermediary. Noted the appropriate identification of a life insurance intermediary with a financial advisor.

Keywords: life insurance; insurance payments; insurance intermediaries; agents; brokers.

Date of submission 13.07.2017

DOI: https://doi.org/10.17721/1728-2667.2017/194-5/7


  1. Machortov, Yu.O., Telishko, N.O., 2009. The role of insurance brokers in the development of the insurance market of Ukraine. Economic Bulletin of the Donbas. 4(18). Available at: http://dspace.nbuv.gov.ua/bitstream/handle/123456789/23816/22-Makhortov.pdf?sequence=1
  2. Prykazyuk, N.V. Activity of insurance brokers in Ukraine and its regulation. Available at: http://www.economy.nayka.com.ua/?op=1&z=1780
  3. Panchenko, O.I., Soroka, A. V., 2015. Market of insurance intermediaries in the conditions of macroeconomic instability. Problems and prospects of economy and management. 3(3), рр. 265-272.
  4. Nalukova, N.I., 2016. Insurance mediation in the context of balancing the interests of insurers and policyholders. Global and national problems of the economy. 10. Available at: http://global-national.in.ua/issue-10-2016/18-vipusk-10-kviten-2016-r/2005-nalukova-n-i-strakhove-poserednitstvo-u-konteksti- zabezpechennya-zbalansovanosti-interesiv-strakhovikiv-i-strakhuvalnikiv.
  5. Bacho, R.J., 2011. Activities of insurance brokers as subjects of insurance business in the realities of Ukraine. Bulletin of the Zhytomyr State Technological University. Series: Economic Sciences. 1(55). Available at: http://ven.ztu.edu.ua/artide/view/65289/61361.
  6. Knejsler, O.V., 2013. Insurance mediation in the reinsurance market. Actual problems of the economy. 1(139), pp. 154-159.
  7. Law of Ukraine “On Insurance” dated March 7, 1996 No 85/96-BP. Available at: http://zakon4.rada.gov.ua/laws/show/85/96-%D0%B2%D1%80.
  8. CMU Resolution “On the Procedure for the Activities of Insurance Intermediaries” of 18.12.1996 No 1523. Available at: http://zakon0.rada.gov.ua/laws/show/1523-96-%D0%BF.
  9. Golovachova, S.A., 2015. Legal status of insurance brokers: problem aspects. Available at: http://pravoisuspilstvo.org.ua/archive/ 2015/6_2_2015/part_2/13.pdf.
  10. Pikus, R., Tereshchenko, O., 2009. International experience of insurance intermediaries. Bulletin of the Taras Shevchenko National University of Kyiv. Economy. 107/108, pp. 20-23.
  11. Consolidated reporting data of the National Commission, which carries out state regulation in the field of financial services markets. Available at: https://nfp.gov.ua/content/konsolidovani-zvitni-dani.html.
  12. Ukrainian insurance market: consolidated dynamics of the main indicators of the insurance market. Available at: http://fspu.com.ua/