Authors: І. Bozhydai, ORCID ID 000000032227219X, аssistant, Kharkiv National University of Civil Engineering and Architecture, Kharkiv, Ukraine
Abstract: The article is devoted to theoretical and methodological principles of competitive enterprise strategy. The process of forming a competitive strategy requires a comprehensive approach, a sound analyt ical stage, and must comply with certain principles. The author summarized the basic principles of formation of competitive strategy, and in accordance with them, proposed a structural and logical scheme of using the tools of formation of competitive strategy of the enterprise. The basic methods such as matrix, benchmarking, PEST-, SWOT-SPECE- and cluster analyzes are selected as the methodological base. The result of which are indicators of analysis of the competitive environment, the internal environment of the enterprise, clustering criteria, the number of clusters, the corresponding quadrants of the matrix of strategies with promising development vectors, the list of measures and indicators for a certain enterprise aimed at stabilizing / improving its competitive position in the market or level competitiveness.
Key words: competitive strategy; competitiveness; principles; tools
Received: 20/03/2019
1st Revision: 06/04/2019
Accepted: 20/05/2019
DOI: https://doi.org/10.17721/1728-2667.2019/205-4/1
References
Verbivska, L.V., Suduk, I.V., 2017. The strategy of ensuring the competitiveness of the enterprise and the basic principles of its formation. Young scientist, 10 (50), рр. 827-833.
Kulyniak, Yu. I., 2011. Problems of determining the essence of the competitive strategy of the organization. Bulletin of the National University “Lviv Polytechnic”. Management and entrepreneurship in Ukraine: stages of development and development problems, 714, рр. 87-95.
Khalimon, T.M., 2017. Competitive enterprise policy: essence, principles, guidelines and approaches of formation. Eastern Europe: Economics, Business and Management, 2 (07), рр. 155-160.
Iatsiv, I. B., 2013. Competitiveness of agricultural enterprises. Monograph. Lviv: Ukrainian bestseller, 427 р.
Beltiukov, Ye.A., Nekrasova, L.A., 2014. Competitive strategy of the enterprise: essence and formation on the basis of assessment of the level of competitiveness. Economy: the realities of time. Scientific journal, 2 (12), рр.6-13.
Nalyvaiko, A.P. (ed), Hrebeshkova, O. M., Reshetniak, T. I. And others, 2017 Enterprise strategy in the post-industrial economy: Monograph As general editors Nalyvaiko, A. P., Hrebeshkova, O. M.: Kyiv: KNEU, 418 p.
Derhachova, V.V., Melnyk, V.O., 2017. Theoretical bases of formation of competitive strategies of the enterprise. Collection of scientific works of young scientists of the Faculty of Management and Marketing KPI them. I. Sikorsky “Actual Problems of Economics and Management”, 11. URL: http://ela.kpi.ua/bitstream/123456789/22537/1/2017-11_2-03.pdf
Klivets, N.H., 2007. Enterprise Strategy. Kyiv: Academic, 320 р.
Bahorka M.O., 2015. Strategic analysis of the main factors of the macro and microenvironment of agricultural production on the way to greening. Scientific Bulletin of Uzhgorod National University. Series: International Economic Relations and the World Economy, 12 (1), рр. 14-19.
Sokolova, L.V., Veriasova, H. M., Sokolov, O. Ye., 2011. Use of cluster analysis methods in the practical activity of enterprises. Bulletin of the National University “Lviv Polytechnic”, 720, рр. 240-246.
Romesburg, С., 2004. Cluster Analysis for Researchers. Morrisville, North Carolina: Lulu.com, 344 p. DOI: 10.2307/1955988
Arabie, P., Hubert, L.J., Soete, G., 1996. Clustering and classification. Singapore: WorldScientific, 490 p. DOI: 10.1142/1930
Sotska, Yu. I., 2015. Methodological principles of cluster analysis of Ukrainian banks’ competitiveness. Financial and credit activities: problems of theory and practice, 2, рр. 177-185.
Tkachova, A.V., 2012. Cluster analysis of metallurgical enterprises based on production, financial, economic and logistic indicators of activity. Bulletin of Zaporizhzhya National University, 1 (3), рр. 37-44.
Bogiday, І., 2019. Clusterization of agro-industrial enterprises of Ukraine as the basis of effective strategic management. Agricultural and Resource Economics: International Scientific E-Journal, 5 (2), pp. 86-98.
Dubodielova, A.V., Yurynets, O.V., 2013. Features and technology of internal benchmarking at the enterprise. Marketing and innovation management, 2, рр.64-73.
Stebliuk, N.F., Volosova, Ye.R., 2017. Determination of competitive directions of the enterprise in the market of dairy products. Economy and society,9, рр. 654-660.
Voitko, S.V., Voronkova, I.Yu., 2016. Application of SWOT analysis for development of strategic directions of cluster formation of printing enterprises. Regional economy, 1, рр. 165-171.
