Authors: І.-С. Popa, PhD Student, ORCID ID 0000-0002-0001-4264, І. Cetină, Doctor of Sciences (Economics), Professor, ORCID ID 0000-0002-4772-4108, The Bucharest University of Economic Studies, Bucharest, Romania
Abstract: The air transport services industry is one of the most affected branches of the global crisis industry caused by the new COVID- 19 coronavirus. After a sustained growth in the last decade, this industry came to report declines of almost 50% at the end of the first quarter of 2020. Given that no one can approximate how long the global pandemic will end, it is very difficult to predict how long the air transport services will return to January 2020, as well as how many operators will declare insolvency or how many they will be able to adapt their strategies so that they can make a profit. Part of global airline operators have managed to adapt their activity by operating mainly cargo flights, but even so, a very large part of the fleet remained on the ground.
Through this article to followed highlighting the situation in which air transport services are found, almost half a year after the outbreak of the COVID-19 pandemic by highlighting the amounts that some European countries have not received while issuing forecasts on how in which the staged resumption of flights will take place and how the air operators will manage to follow common return policies or will develop their strategies.
Key words: air transport strategies, COVID-19 crisis, air transport marketing, marketing forecast.
1st Revision: 26/02/2020
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