Dynamics of emotional coloring of texts of venture investor publications in the “Twitter” social network

Authors: O. Udodenko, PhD Student, ORCID iD 0000-0001-7036-676X, National University of Kyiv-Mohyla Academy, Kyiv, Ukraine; ; Д. D. Dovgopoly, MBA, ORCID iD 0000-0002-8479-2986, International Institute of Management, Kyiv, Ukraine; V. Ivanenko, PhD Student, ORCID iD 0000-0002-1212-898X, Taras Shevchenko National University, Kyiv, Ukraine

Annotation: Venture industry itself is risky, full of surprises and requires attention. Information is a new air, but it can be used in different ways, and sometimes might be harmful for the market. COVID-19 is a perfect example that happened only half a year ago: internet and media were overdosed with materials predicting the future of all VC industry and startups market. Eventually, all this data could influence a company with premature decisions and intensify the crisis. That’s why it is crucially important to define and understand the media landscape. For this purpose, one of the methods of automatized linguistics is being used – sentiment-analysis. During the study, we confirmed the hypothesis of changes in the dynamics of emotional coloring of investors’ publications under the influence of difficult-to-predict events in the long run. The main trends in terms of geography, investment industries, investment stage and average investment were described. In addition, a parallel with 2008 was found, which is another signal of the approaching new economic crisis. The results of the study are of high public importance, as they revealed the problem of the lack of resilience of the industry to emotional shocks and viral spread among participants in the ecosystem. Depending on the studied data sections, investors and founders of startups are able to properly adjust their long-term development strategies.

Key words: venture capital; sentiment analysis; startups.

Recei ved: 06/06/ 2020
1st Revision: 22/07/2020
Accepted: 15/08/ 2020

DOI: https://doi.org/10.17721/1728-2667.2020/211-4/6


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