Modeling optimal price policy of pharmaceutical companies for sales maximization based on Data Science technologies

Authors: O. Chernyak, Dr Hab., Prof., ORCID ID 0000-0002-0453-0063, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine, Dr. J. Sztrik, Dr Hab., Prof., ORCID ID 0000-0002-5303-818X, Faculty of Informatics, University of Debrecen, Hungary, Y. Fareniuk, Economist, ORCID ID 0000-0001-6837-5042, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

Annotation: Social capital has become an important aspect of most rural communities in developing nations. But, the dimensions of social capital vary across rural regions while little is known about the factors influencing it in rural areas. This study aimed to identify the prevalent social capital dimensions in rural areas and examine the factors determining rural people involved in those dimensions. A field survey which consists of structured and self-administered questionnaire was carried out with rural households. Continue reading

Factors influencing social capital in rural communities in Nigeria

Authors: N. A. Sofoluwe, PhD (Agricultural Economics), Lecturer, ORCID ID 0000-0003-2566-4340, Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria, L. O. Oyelami, PhD (Economics), Lecturer, ORCID ID 0000-0002-9958-1815, University of Lagos, Akoka, Lagos, Nigeria, O. Adisa, PhD (Agricultural Economics), ORCID ID 0000-0002-9780-8027, Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria

Annotation: Social capital has become an important aspect of most rural communities in developing nations. But, the dimensions of social capital vary across rural regions while little is known about the factors influencing it in rural areas. This study aimed to identify the prevalent social capital dimensions in rural areas and examine the factors determining rural people involved in those dimensions. A field survey which consists of structured and self-administered questionnaire was carried out with rural households. Continue reading

Explaining political choice: prospects for economic theory

Authors: S. Slukhai, Dr Hab., Prof., ORCID ID 0000-0002-2441-8001, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

Annotation: The goal of the article is to demonstrate the potential of the economic theory in political choice as opposed to market choice. The article analyzes the input of economic theory to analyzing political choice. The following research objectives were set: (a) to highlight the development of the modern economic theory with regard to political choice with special semphasis on studies dealing with transition nations; (b) to demonstrate relevance or irrelevance of economic voting concept under conditions of modern Ukraine; (c) to find out how the information imperfectness and its comprehension by consumers in the political market affect the resulting choice.  Continue reading

The impact of innovation on the development of the global cosmetics products market

Authors: S. Sviderska, PhD Student, ORCID ID 0000-0003-0179-8838, P. Kukhta, PhD, Associate Prof., ORCID ID 0000-0002-0312-8128, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

Annotation: To gain insights that guide important business decisions and, consequently, turn data into business actions, various methods and types of data could be used depending on the data’s availability, accessibility, and costs. In consulting practice, the usage of widely published market reports and marketing studies is a standard routine. This paper is an example of how institutional theory could be applied in practice for analyzing and interpreting the findings from a typical market study. Continue reading

Public administration models and healthcare system regulation in foreign countries

Authors: N. Hrazhevska, Dr Hab., Prof., ORCID ID 0000-0003-2549-8055, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine, А. Tyngisheva, Doctor PhD, ORCID ID 0000-0002-1957-4325, Karaganda university of Kazpotrebsoyuz, Republic of Kazakhstan

Annotation: The article examines main models of public administration and regulation of health care systems, assessed with an account for their organizational and financial characteristics: predominantly state, predominantly social and insurance, predominantly private models. The predominantly state model characterized by a significant role of the state is observed in the UK, Greece, Denmark, Norway, Portugal, Sweden, etc., the predominantly social and insurance model is found in Austria, Belgium, Netherlands, Germany, France, Switzerland, and Japan with the predominantly private model followed in the USA, South Korea, and other counties.  Continue reading

Interpretive reading of market report: a case from consulting practice

Authors: D. Baiura, Dr Hab., Prof., ORCID ID: 0000-0002-1777-9546, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine; V. Golovii, PhD Student, ORCID ID 0000-0002-7437-9602, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine and Nord University, Norway

Annotation: To gain insights that guide important business decisions and, consequently, turn data into business actions, various methods and types of data could be used depending on the data’s availability, accessibility, and costs. In consulting practice, the usage of widely published market reports and marketing studies is a standard routine. This paper is an example of how institutional theory could be applied in practice for analyzing and interpreting the findings from a typical market study. Continue reading

Ranking of it and telecommunications employers by signs of brand recognition

Authors: М. Sitnicki, Doctor of Economic Sciences, Associate Professor, ORCID ID: 0000-0002-0452-0404; А. Kozhuhivska, PhD Student, ORCID ID: 0000-0003-0427-372X, Taras Shevchenko National University of Kyiv, Куiv, Ukraine

Annotation: The article presents the results of a national survey. The employers in the field of IT and telecommunications were ranked according to the recognizability of the brands. Emphasis is placed on the fact that for Ukrainian enterprises the employer brand is a relatively new tool for building the company’s attractiveness in the labour market, so there is a need to study the job-seekers market and analyze employers approaches to developing employer brand strategy as an important component of enterprise management strategy.  Continue reading

The role of social inclusion in restoring macroeconomic stability

Authors: O. Krasota, PhD in Economics, Associate professor, ORCID ID: 0000-0001-8840-3119, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

Annotation: The article examines the economic and social consequences of macroeconomic instability due to the COVID-19 pandemic and the new crisis. The further economic development of national economies is considered on the basis of four probable macroeconomic scenarios: V, U, W and L scenarios of post-crisis recovery. It is assumed that Ukraine and most other countries have a W recovery scenario. National governments are trying to find effective recipes for overcoming the COVID-19 pandemic and a new crisis. Continue reading

Standadization and harmonization of management accounting and economic analysis in a transition economy

Authors: V. Shvetz’, Doctor of Economic Sciences, Professor, ORCID ID 0000-0001-8403-1813; E. Mykhalska, PhD in Economics, Assistant, ORCID ID 0000-0003-1921-6293, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

Annotation: Globalization and integration processes require further improvement of accounting and analysis of each country in order to form common standards and principles of accounting and financial reporting. Avoidance of discrepancies and inconsistencies can be achieved through the transition and implementation of common accounting principles and interpretation of information for users to make effective management decisions.  Continue reading

Effect of price discrimination in discounts form on competition: normal trade practices or exclusionary power tool

Authors: D. Cherednichenko, PhD Student Taras Shevchenko National University of Kyiv, Kyiv, Ukraine Deputy Chair – State Commissioner Antimonopoly Committee of Ukraine, Kyiv, Ukraine

Annotation: To define a tiny line between price discrimination in form of discounts as a normal trade practice and an exclusionary power tool, this article provides a systematization and classification of pro- and anticompetitive effects of rebates. The analysis is based on a review of economic literature, the competition law, competition cases, and respective court judgments.  Continue reading