Authors: I. Mazur, Dr of Sciences (in Economics), Prof., ORCID ID: 0000-0002-2441-8001; V. Gura, PhD in Economics, Associate Prof., ORCID ID: 0000-0002-7142-8149, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine; K. Solodovnikova, PhD in Psychology, ORCID ID: 0000-0002-9169-9026, Institute of Law, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
Annotation: The essence of motivation of entrepreneurs is revealed through the types of personal intelligence and the proposed entrepreneurial motivation system. The motives of the entrepreneur and the consumer are investigated. The system of motivation of the businessman is offered. Continue reading