The purpose of the present paper is to identify if the congruence of the consumers personality with the perceived brand per-sonality increases their brand preferences. To achieve this purpose, the paper was structured Continue reading
Category Archives: №171
L. Baltador, PhD in Economics, Assistant Professor Faculty of Economics Department of Management, Marketing, Business Administration “Lucian Blaga” University, Sibiu, Romania SUSTAINABLE DEVELOPMENT: THINK GLOBAL, ACT LOCAL – A CASE STUDY IN IGHIU, ROMANIA
Sustainable development refers to the fair usage of the resources, so that future generations can be able to satisfy their needs, as well. For this to happen, a new paradigm on how economic development is being Continue reading
G. Kharlamova, PhD in Economics, Associate Professor National Taras Shevchenko University of Kyiv, Kyiv, Ukraine, A. Iskra, economist THE DEGREE OF STATE’S GLOBALIZATION ASSESSMENT IN ASPECTS OF CONVERGENCE AND INTEGRATION IN THE WORLD
Analyses of approaches and methods to assess processes of integration and convergence adjusted the direction of the goal of the study – to assess the degree of globalization for a state by means of alternative Continue reading
Ioana Sbarcea, PhD in Economics, Assistant Lucian Blaga University of Sibiu, Sibiu, Romania IMPLEMENTATION OF BASEL III IN THE EUROPEAN BANKING SECTOR
bstract: In this work, which is part of a larger research project aimed at the expected impact of Basel III on commercial banks in Romania, I decided to analyse the implementation and transposition of the new Continue reading
V. Osetskyi, Doctor of Science (Economics), Professor Taras Shevchenko National University of Kyiv, Kyiv, Ukraine, I. Bratkova, PhD student State educational and scientific institution “Academy of Financial Management”, Kyiv, Ukraine THE GENESIS OF THE FUNCTIONS OF GOVERNMENT DEBT SECURITIES
Government borrowings appear at a certain stage of development the economic system. Governments used loans many centuries ago because there are often occurred situations when borrowings were the only way to attract Continue reading
Melnyk H., PhD in Economics Chernivtsi National University named after Yuriy Fedkovych, Chernivtsi, Ukraine MODEL OF INFORMATION RISK MEASUREMENT IN CORPORATE SYSTEMS
The features and world experience of information risk management are analyzed. The necessity of a comprehensive approach to the analysis and management of information risks in corporate systems is proved. Continue reading
G. Lozova, PhD in Economics, Associate Professor USING HEURISTIC METHODS AND TECHNIQUES TO STIMULATE A COLLECTIVE CREATIVITY OF EMPLOYEES OF THE ENTERPRISE
The article deals with the establishment and development of heuristic techniques of stimulating creative activity of enterprise personnel based on science achievements and experience analysis. The algorithm Continue reading
Yu. Kovalenko, Doctor of Sciences (Economics), Associate Professor National University of the State Tax Service of Ukraine, Kiev region, Irpin THE FINANCIAL SECTOR IN THE FINANCIAL SYSTEM ECONOMY: THEORETICAL ASPECTS
Broad and narrow approaches of the financial system are obtained. The difference between the financial system and the financial sector (the fi-nancial corporations sector) is shown. Organizational and institutional Continue reading
Guliyev R., Doctor of Sciences (Economics), Professor Head of Department of Economic Theory and the services economy Azerbaijan Technical University, Baku Professor of Taras Shevchenko National University of Kiev, Member of the Milli Majlis of the Azerbaijan Republic MODERN ECONOMIC MODELS AND AZERBAIJAN
The article has an excursion into the modern economic theory. The current global economic models of socio -economic development are con-sidered. The differences that exist between these models are analyzed. Continue reading
R. Kuzina, PhD in Economics, Associate Professor Odessa National Economic University, Odessa, Ukraine METHODOLOGICAL ASPECTS OF CONTENT ANALYSIS OF CONVERGENCE BETWEEN UKRAINIAN GAAP AND INTERNATIONAL FINANCIAL REPORTING STANDARDS
The objective conditions of Ukraine’s integration into the global business environment the need to strengthen the accounting and financial re-porting. At the stage of attracting investment in the country Continue reading