The paper reveals actual problems of development and implementation of international quality standards. Continue reading
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O. Zhylinska, PhD in Economics, Associate Professor, S. Firsova, PhD in Economics, Associate Professor Taras Shevchenko National University of Kyiv, Kyiv, Ukraine OUTLAY FOR COMMERCIALIZATION OF HIGH-TECH PRODUCTS IN THE CONTEXT OF MARKETING MODELS OF INNOVATION DIFFUSION
The necessity of identifying the costs for commercialization of high-tech products is revealed based on theoretical assumptions of marketing models of innovation diffusion. Continue reading