A. Starostina, Doctor of Sciences (Economics), Professor, V. Kravchenko, PhD in Economics, Associate Professor Taras Shevchenko National University of Kyiv, Kyiv, Ukraine APPROACHING TO THE EUROPEAN MODEL OF ALCOHOL CONSUMPTION ON BASE OF LOWERING RISKS OF UKRAINIAN CONSUMERS AT WINE MARKET

Development of theoretical principles of conception of the perceived risk is considered. Methodology of marketing research of the perceived risks at the market of dry wine of Kyiv is shown. Searching questions, Continue reading

O. Zhylinska, Doctor of Science (Economics) Taras Shevchenko National University of Kyiv, tyiv, Ukraine COMPLEMENTARY EFFECTS IN ACTIVIZATION OF SCIENTIFIC AND TECHNICAL ACTIVITIES IN THE INFORMATION SOCIETY

This paper proposes new methodological approaches in the study of development problems of scientific and technical activities in the information society. The essence and economic nature of development Continue reading