A. Starostina, Doctor of Sciences (Economics), Professor, V. Kravchenko, PhD in Economics, Associate Professor Taras Shevchenko National University of Kyiv, Kyiv, Ukraine APPROACHING TO THE EUROPEAN MODEL OF ALCOHOL CONSUMPTION ON BASE OF LOWERING RISKS OF UKRAINIAN CONSUMERS AT WINE MARKET

Development of theoretical principles of conception of the perceived risk is considered. Methodology of marketing research of the perceived risks at the market of dry wine of Kyiv is shown. Searching questions, Continue reading