THE ALGORITHM OF EVALUATING A MARGINAL INDIVIDUAL PRICE DISTRIBUTION UNDER AN EXPLICIT MARKETING RESEARCH

Authors: V. Shpyrko, PhD in Economics, Associate Professor, ORCID ІD 0000-0003-4955-2685,
I. Iarmolenko, PhD student, ORCID ІD 0000-0002-4764-6146, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

Abstarct: This article presents a method for conducting a marketing research aiming to evaluate statistics of a “Willingness-to-Pay” random variable distribution. Similarly, this approach can be used for evaluating minimal price a customer is ready to sell a good for. Since a general survey tends to bring bias into WTP evaluation, we suggest reducing psychological pressure while asking a single question “Would you buy this product for X amount of money?”. Continue reading

FORECASTING OF BLOCKCHAIN TECHNOLOGY DEVELOPMENT IN ECONOMY: ACCOUNTING POINT OF VIEW

Author: L. Shkulipa, Doctor of Philosophy (Economic), Associate Professor, ORCID ІD 0000-0003-1842-0129, National Academy of Statistics, Accounting and Auditing, Kyiv, Ukraine

Abstract: In the article the importance of blockchain technology in the economy and predicting its development from the accounting point of view was investigated. The methods used in the study are based on the analysis of literature related to disclosure issues and a description of existing blockchain Continue reading

USE OF E-SOLUTIONS FOR PLANNING THE DEVELOPMENT OF AHs UNDER CONDITIONS OF DECENTRALIZATION OF AUTHORITY IN UKRAINE

Authors: G. Kharlamova, PhD in Economics, Associate Professor,  ORCID ІD 0000-0003-3614-712X, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine,
S. Loboyko, Director, CID, Kyiv, Ukraine

Abstract: The issue of decentralization in Ukraine is gaining momentum, and despite the first positive results, AHs are facing a lack of information for sound management decisions. E-solutions and the transition to successful data-driven management are essential tools for AHs. Continue reading

AGILE MANAGEMENT OF TEAMWORK OF ENGINEERING PROJECTS

Authors: V. Prymak, Ph.D. (Economics), Assoc. Prof. ORCID ID 0000-0002-6525-7988,
B. Korzh, Economist Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

Abstract: The problems of introduction of agile methodologies in the process of functioning of domestic enterprises in the field of engineering services are investigated. The main reasons for the transition from the traditional cascade model of project team management to agile technologies, in particular, Scrum and Kanban Continue reading

ECONOMIC INTELLIGENCE: MODERN CONCEPT

Author: C. Adami, PhD Student, ORCID ID 0000000216030947, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

Abstract: In the last half-century, the economic relations between countries have become more difficult to manage. Economic intelligence is a new complex and multidisciplinary concept introduced to help countries to interact in the new more complex scenario. The intelligence involves researching and Continue reading

SECURITY ASPECTS OF MODERN INTERNATIONAL MIGRATION PROCESSES

Authors: I. Anhelko, ORCID ID 0000000320989170, PhD in Economics, Senior Lecturer,
I. Vaskovych, ORCID ID 0000000288283900, PhD in Economics, Associate Professor,  Institute of Enterprise and Advanced Technologies “Lviv Polytechnic” National University, Lviv, Ukraine,
H. Lekh, ORCID ID 0000000254625335, PhD in Economics, Associate Professor, National Forestry University, Lviv, Ukraine

Abstract: The article highlights and characterizes the main aspects of influence of migration processes on the separate constituent components of international and national security. It has been discovered that international migration influences security at three different levels: Continue reading