Authors: М. Sitnicki, Doctor of Economic Sciences, Associate Professor, ORCID ID: 0000-0002-0452-0404; А. Kozhuhivska, PhD Student, ORCID ID: 0000-0003-0427-372X, Taras Shevchenko National University of Kyiv, Куiv, Ukraine
Annotation: The article presents the results of a national survey. The employers in the field of IT and telecommunications were ranked according to the recognizability of the brands. Emphasis is placed on the fact that for Ukrainian enterprises the employer brand is a relatively new tool for building the company’s attractiveness in the labour market, so there is a need to study the job-seekers market and analyze employers approaches to developing employer brand strategy as an important component of enterprise management strategy. Continue reading