Н. Гражевская, ORCID iD 0000-0003-2549-8055, д-р экон. наук, проф. Киевский национальный университет имени Тараса Шевченко, Киев, Украина, А. Мостепанюк, ORCID iD 0000-0001-5327-2534, канд. экон. наук, доц. Гирне Американский университет, Турецкая Республика Северного Кипра КОРПОРАТИВНАЯ СОЦИАЛЬНАЯ ОТВЕТСТВЕННОСТЬ КАК ФАКТОР НАКОПЛЕНИЯ НОВЕЙШИХ ФОРМ КАПИТАЛА В СОВРЕМЕННОЙ РЫНОЧНОЙ ЭКОНОМИКЕ

Раскрыты роль и значение корпоративной социальной ответственности (КСО) как важного фактора накопления интеллектуа­льного, социального, репутационного и культурного капиталов, обеспечивающих повышение глобальной конкурентоспособности современных рыночных экономик. Проанализирован мировой опыт развития КСО в контексте роста уровня доверия в обществе, аккумулирования и эффективной реализации социального капитала. Освещены особенности развития КСО в Украине и обоснованы приоритетные меры государства по стимулированию социальной ответственности бизнеса как фактора накопления новейших форм капитала с целью инновационной модернизации национальной экономики.

Ключевые слова: корпоративная социальная ответственность; новейшие формы капитала; интеллектуальный капитал; соци­альный капитал; репутационный капитал; культурный капитал.

Received: 26/01/2018

1st Revision: 20/02/18

Accepted: 10/03/2018

DOI: https://doi.org/10.17721/1728-2667.2018/197-2/2

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