Нейромаркетинговые исследования: этика, процедуры и перцепция участниками

Авторы: M.T. Цикинделян, ORCID ID 0000000287434690, кандидат экономических наук, Бухарестский экономический университет, Бухарест, Румыния

Аннотация: В настоящей статье обсуждается нейромаркетинг как метод исследования, начиная с определений и существующего инструме- нтария и заканчивая анализом этических проблем в данной области. Новизна исследов ания состоит в том, что представлены перце- пции и опыт практиков нейромаркетинга, что способствует формированию знаний об этом типе маркетинговых исследований.

Ключевые слова: нейромаркетинг; этика нейромаркетинга; исследовательский образец

Received: 03/08/19

1st Revision: 20/08/19

Accepted: 10/09/19

DOI: https://doi.org/10.17721/1728-2667.2019/205-4/6

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