Авторы: А. Игнатюк, д-р экон. наук, проф., ORCID iD 0000-0002-9103-6943, М. Соболева, канд. экон. наук, Киевский национальный университет имени Тараса Шевченко, Киев, Украина, М. Сайкевич, канд. экон. наук, доц., Житомирский национальный агроэкологический университет, Житомир, Украина

Аннотация: Проанализировано влияние монопольной власти на основе использования рекламы на общественное благосостояние с позиций рыночного равновесия и благополучия общества (модель Беккера – Мерфи), равновесия потребителей (модель Тремблай – Поласки) и положения равновесия производителя (модель NEIO). На основе этих моделей оценено влияние неценовой конкуренции (например ре- кламы) на общественное благосостояние.

Ключевые слова: реклама, монопольная власть, скачки товаров, социальное благополучие.

Received: 08/01/2020

1st Revision: 06/02/2020

Accepted: 20/02/2020

DOI:   https://doi.org/10.17721/1728-2667.2020/208-1/1


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