Автори: І. Божидай, ORCID ID 000000032227219X, асистент, Харківський національний університет будівництва та архітектури, Харків, Україна
Анотація: В статті висвітлено теоретичні положення щодо принципів формування конкурентної стратегії, наведено мето- дику та можливий інструментарій формування ефективної конкурентної стратегії.
Ключові слова: конкурентна стратегія; конкурентоспроможність; принципи; інструментарій
Received: 20/03/2019
1st Revision: 06/04/2019
Accepted: 20/05/2019
DOI: https://doi.org/10.17721/1728-2667.2019/205-4/1
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