Автори: M.T. Цикинделян, ORCID ID 0000000287434690

Анотація: У цій статті обговорюється нейромаркетінг як метод дослідження починаючи з визначень та наявного інструментарію і закінчу- ючи аналізом етичних проблем в даній області. Новизна дослідження полягає в тому, що представлені перцепції і досвід практиків нейромаркетінга, що сприяє формуванню знань про цей тип маркетингових досліджень.

Ключові слова: нейромаркетінг; етика нейромаркетінга; дослідний зразок

Received: 03/08/19

1st Revision: 20/08/19

Accepted: 10/09/19

DOI: https://doi.org/10.17721/1728-2667.2019/205-4/6

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