Автори: А. Мостепанюк, ORCID ID 0000000153272534, кандидат економічних наук, докторант Київського національного університету імені Тараса Шевченка, Київ, Україна
Анотація: Досліджено формування та подальший розвиток концепції корпоративної соціальної відповідальності. Проаналізо- вано особливості трансформації цієї концепції відповідно до соціально-економічних змін, оч ікувань суспільства та ін- тересів бізнесу. На основі наявних наукових розробок систематизовано відповідний понятійно-категоріальний апарат, виокремлено основні принципи функціонування, комплексні моделі, потенційні можливості та загрози соціальної діяль- ності бізнесу за сучасних умов.
Ключові слова: корпоративна соціальна відповідальність; соціальна діяльність бізнесу; моделі корпоративної соці- альної діяльності; принципи корпоративної соціальної відповідальності
Received: 07/07/19
1st Revision: 25/07/19
Accepted: 26/09/19
DOI: https://doi.org/10.17721/1728-2667.2019/206-5/3
References
The article provides the conceptual study on the emerging and further development of the corporate social responsibility (CSR) starting from the late 1880es. The paper covers the most important transformations of the concept, starting from its understanding as a mechanism of redistribution of the wealth and continuing till the formation of the modern business strategy. The study investigates the main principles of CSR, the key arguments for and against the social performance of business, potential positive impact on society and challenges of CSR. The study concludes that key goals of CSR are modifying with other economic and social changes, shifts in public needs and requirements towards business, the possibility of public sector to provide and support basic human rights etc. The outcomes of the research are useful for business in order to implement correctly principles of CSR and avoid possible challenges, to impact positively social life and standards, as well as public sector while the process of institutionalization and forming the legal background of CSR.
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Nesterenko, PhD in Economics, Associate Profesor
ORCID ID 0000-0003-0886-8173,
