РИНКОВА ВЛАДА ТА СУСПІЛЬНИЙ ДОБРОБУТ: ВПЛИВ РЕКЛАМИ

Автори: А. Ігнатюк, д-р екон. наук, проф., ORCID iD 0000-0002-9103-6943, М. Соболева, канд. екон. наук, Київський національний університет імені Тараса Шевченка, Київ, Україна, М. Сайкевич, канд. екон. наук, доц., Житомирський національний агроекологічний університет, Житомир, Україна

Анотація: Проаналізовано вплив монопольної влади на основі використання реклами на суспільний добробут із позицій ринкової рівноваги та добробуту суспільства (модель Беккера – Мерфі), рівноваги споживачів (модель Тремблай – Поласкі) і положення рівноваги виробника (модель NEIO). На основі цих моделей оцінено вплив нецінової конкуренції (наприклад реклами) на суспільний добробут.

Ключові слова: реклама, монопольна влада, стрибки товарів, соціальний добробут.

Received: 08/01/2020

1st Revision: 06/02/2020

Accepted: 20/02/2020

DOI:   https://doi.org/10.17721/1728-2667.2020/208-1/1

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